Agency
Ghost
Role
Art Direction
Brand Identity
Digital Design
Year
2023
The Oklahoma Department of Mental Health and Substance Use partnered with Ghost to launch a campaign educating Oklahomans about safer practices to use, store, and dispose of prescription medications in households. I led the development of the campaign identity and collaborated with the Ghost team to execute a variety of deliverables, including social media content, display ads, and out-of-home advertising.
Contributors
Matthew Pickett
Fletch Zaragoza
Ryan Kirkpatrick
Patrick Hanscom
Strategy
Visuals for the campaign were inspired by the cautionary messages and warning labels we’re exposed to in our day-to-day lives, from laundry care symbols on clothing tags to road signs on the highway. High-visibility colors associated with each message (orange for use, yellow for storage, and green for disposal) were utilized to help the campaign stand out with a limited media presence and reinforce each of the 3 key messages.
