Goodwill Central Oklahoma
Agency
Ghost
Services
Web Design
Year
2024
Goodwill Central Oklahoma is a community-based non-profit dedicated to empowering Oklahomans through job training and employment programs. I collaborated with the development team at Ghost to create a strategic, user-friendly site tailored to Goodwill’s evolving goals.
Strategy
The old site was outdated, hard to manage, and structured in a way that buried key information about its mission and programs. The new site features streamlined navigation, flexible content management, and storytelling that connects Goodwill’s retail operations to its community impact. Mission-driven messaging, client success stories, and a redesigned blog make the content more engaging and accessible, while a custom store locator helps users easily find the nearest donation center, retail store, or employment resource.
Contributors
Web Development: Shanda Biggs & Nick Robinson