Goodwill Central Oklahoma

Goodwill Central Oklahoma

Agency

Ghost

Year

2024

Role

Web Design

Art Direction

Content Strategy

Contributors

Web Development: Shanda Biggs & Nick Robinson
Animation: Patrick Hanscom

Goodwill Central Oklahoma is a community-based non-profit dedicated to empowering Oklahomans through job training and employment programs. In collaboration with the team at Ghost, I redesigned the organization’s website to improve the user experience, strengthen its storytelling, and create a more flexible platform for future growth. The result is a dynamic, user-friendly site that better serves Goodwill’s diverse audiences while supporting the organization’s evolving goals.

Challenge

Goodwill’s previous website featured a disorganized sitemap that buried essential content and made it difficult for users to find relevant information. The site also failed to clearly communicate the organization’s mission, key programs, and community impact, creating a disconnect between its retail operations and the services they help fund.

Solution

The redesigned site features streamlined navigation, storytelling that emphasizes the organization’s real-world impact, and a scalable system of modular content blocks. Client success stories and mission-driven messaging are integrated throughout the experience, helping visitors understand how Goodwill’s retail operations directly support its community programs. A redesigned blog introduces filters that make it simple to explore news, educational resources, and success stories, while a custom store locator helps users quickly find nearby retail stores, donation centers, and employment resources.

The redesigned site features streamlined navigation, storytelling that emphasizes the organization’s real-world impact, and a scalable system of modular content blocks. Client success stories and mission-driven messaging are integrated throughout the experience, helping visitors understand how Goodwill’s retail operations directly support its community programs. A redesigned blog introduces filters that make it simple to explore news, educational resources, and success stories, while a custom store locator helps users quickly find nearby retail stores, donation centers, and employment resources.

More Work

Ghost

Safer Use, Storage & Disposal