The brand identity incorporates geographical elements like topography lines and a grid system to tie into the organization’s new name. The mark features a stylized globe with equidistant, overlapping circles that symbolize latitude lines as well as the idea of connecting clients with resources and the local immigrant community. A rich forest green anchors the palette, complemented by lighter greens and a lavender accent color for contrast and variety. Serif and sans serif type is paired to balance trust and modernity, while a monospaced font inspired by metal type printing adds an analog feel reminiscent of old-school maps. Together, these elements create a cohesive, mission-driven brand that honors ALN’s legacy and positions Latitude as a community-centered force for justice.