Wedlink Media

Wedlink Media

Agency

Brandlink Media

Year

2021-2023

Role

Art Direction

Digital Design

Motion

Contributors

Wed Society (formerly Wedlink Media) is an umbrella brand for a collective of hyper-local bridal publications and online resources. Each brand connects engaged couples with top wedding vendors in their region through a mix of multimedia platforms, including print and digital magazines, websites, and social media.

Overview

My role centered on developing cohesive creative that unified Wedlink Media’s brand and drove engagement across platforms and markets. I collaborated with the Online + Social Content and Production + Editorial Content teams to produce assets for integrated digital campaigns, along with magazine spreads and print advertisements that balanced editorial storytelling with advertiser visibility.

Deliverables

To support the launch of redesigned websites across Wedlink's family of brands, I designed animated promotional videos and email campaigns that highlighted new features, demonstrated the platform's value to advertising partners, and encouraged couples to engage with its planning tools, local vendor directory, and editorial content. I also developed ongoing email, social, and digital advertising campaigns to promote local vendors, feature the latest editorial content, and support broader engagement-driven initiatives across the brand. This included helping create a 12-month wedding planning email automation that guided couples through every stage of the process driving repeat engagement with online resources and inspiration. Additionally, I adapted editorial content into engaging social media graphics, extending the reach and longevity of the brand's storytelling across platforms.

To support the launch of redesigned websites across Wedlink's family of brands, I designed animated promotional videos and email campaigns that highlighted new features, demonstrated the platform's value to advertising partners, and encouraged couples to engage with its planning tools, local vendor directory, and editorial content. I also developed ongoing email, social, and digital advertising campaigns to promote local vendors, feature the latest editorial content, and support broader engagement-driven initiatives across the brand. This included helping create a 12-month wedding planning email automation that guided couples through every stage of the process driving repeat engagement with online resources and inspiration. Additionally, I adapted editorial content into engaging social media graphics, extending the reach and longevity of the brand's storytelling across platforms.

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