Wedlink Media

Wedlink Media

Agency

Brandlink Media

Role

Art Direction

Digital Design

Motion

Year

2021-2023

Wed Society (formerly Wedlink Media) is an umbrella brand for a collective of hyper-local bridal publications and online resources. Each brand connects engaged couples with top wedding vendors in their region through a mix of multimedia platforms, including print and digital magazines, websites, and social media.

Overview

My role centered on developing cohesive creative that unified Wedlink Media’s brand across platforms and markets while driving engagement across multiple touchpoints. I collaborated with the marketing and editorial teams to design and produce assets for integrated digital campaigns, along with magazine spreads and print advertisements that balanced editorial storytelling with advertiser visibility.

Deliverables

To support Wedlink Media’s growing online presence, I created animated videos to announce new website launches for the family of brands. I also developed a 12-month wedding planning checklist email automation to guide couples through each stage of the planning process while linking them back to the site for resources and inspiration. Ongoing email, social, and digital ad campaigns sustained momentum by promoting vendor features, seasonal content, and new initiatives. Editorial content was repurposed into social media graphics and digital assets, extending the reach and longevity of the brand’s storytelling across platforms.

To support Wedlink Media’s growing online presence, I created animated videos to announce new website launches for the family of brands. I also developed a 12-month wedding planning checklist email automation to guide couples through each stage of the planning process while linking them back to the site for resources and inspiration. Ongoing email, social, and digital ad campaigns sustained momentum by promoting vendor features, seasonal content, and new initiatives. Editorial content was repurposed into social media graphics and digital assets, extending the reach and longevity of the brand’s storytelling across platforms.

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